The National Museum Liverpool and Guide ID teamed up for a new audioguide project at the Walker Art Gallery, UK.
It uses Guide ID’s new Podcatcher P300 audioguide to offer an audio tour of the highlights of the art gallery.
The Podcatcher P300 has improved battery life, design and better sound quality. It is also set up to offer new features, including email marketing and advanced visitor research.
The new Podcatcher also has a hearing aid feature, which can connect with hearing aid loops, which is being used at the The Walker Art gallery to offer an equal experience to as many visitors as possible.
The Walker Art Gallery is also using other tools on the Guide ID platform, for instance, the system automatically collects data on how it is being used by visitors.
Visitors also take a 12-question survey at the end of the tour. The results are available via the online Content Management System, which is updated every day and content can be customised.
The Walker Art Gallery is using this flexibility to introduce promotional messages through the guide about its other sites and services including the shop, the café and special events.
Guide ID is also planning to launch apps for IOS and Android as part of the tours. The free Podcatcher App will let visitors choose content from a list, numbers on a keypad and via QR-code scanning. Visitors using the App will also be able to see other museums and sites where they can use the app.
The app will not require WiFi or an internet connection during the tour and there will be a text overlay feature for hearing impaired visitors.
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